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Writing for the Fashion Business

  • Mã sản phẩm: 1563674394
  • (26 nhận xét)
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  • Publisher:Fairchild Books; illustrated edition (March 10, 2008)
  • Language:English
  • Paperback:624 pages
  • ISBN-10:1563674394
  • ISBN-13:978-1563674396
  • Item Weight:2.09 pounds
  • Dimensions:7 x 1.31 x 9.01 inches
  • Best Sellers Rank:#791,146 in Books (See Top 100 in Books) #907 in Journalism Writing Reference (Books) #1,554 in Fashion Design #2,549 in Communication Skills
  • Customer Reviews:4.4 out of 5 stars 26Reviews
1,811,000 vnđ
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Writing for the Fashion Business
Writing for the Fashion Business
1,811,000 vnđ
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Product Description

Writing for the Fashion Business is an exciting and engaging textbook that presents effective writing techniques geared specifically for the fashion industry. This text fills the gap between general writing classes and upper-level fashion courses that address writing for specific sectors of the fashion business, such as merchandising or promotion. Real-world examples, case studies, and industry profiles provide models of the challenges of writing for the fashion industry and discuss issues of form and content. Students have ample opportunity to practice writing and critical thinking skills as they complete the portfolio exercises within each chapter and respond to the questions at the end of each case study. Chapter summaries and lists of key terms help them retain chapter content.

About the Author

Kristen K. Swanson is at Northern Arizona University.

Judith C. Everett is at Northern Arizona University.

 

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