User Experience Design: A Practical Playbook to Fuel Business Growth by Satyam Kantamneni is a timely and practical playbook on how organizations can accelerate their growth, build better products, and reinvent themselves through the simple practice of user experience design.
The book is a distillation of more than 25 years of industry experience, thousands of hours advising executives through UXReactor, the UX design consultancy Satyam co-founded, and road-tested UX strategies and processes used to transform experiences at iconic companies such as Nokia, ServiceNow, Citrix, and Tekion.
User Experience Design is not a book about mere theory. In addition to explaining why design-centric organizations outperform their competition by 2X, it shows how organizations like yours can achieve similar success. A “treasure trove” of hands-on frameworks, anecdotes, real-life case studies, and personalized roadmaps, User Experience Design: A Practical Playbook to Fuel Business Growth is your essential guide that “provides the shortest path to making products, teams, and organizations user-centered.”
The right practitioners and collaborators who have the necessary skills, leadership, and capability to drive the highest impact.
A robust process that is replicable and effective in driving value for the business and its users.
An organizational environment that is collaborative, diverse, and deeply empathic to the users.
Experience, design, outcome, business, system – five mindsets that can overcome most challenges.
A comprehensive set of strategies and processes that help you unlock more business value through experience design and innovate – at will and profitably – by implementing the four elements of the winning experience design system.
From Experience Strategy to User Research Insights, to Product Thinking, to Experience Design Doing, discover the 27 "plays" behind some of the most successful experience innovations.
Get the game plans for leading exceptional experiences — whether you’re a business executive, design leader, strategist, design practitioner, or collaborator.
Igniting business growth through UX
In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don’t ― with their wallets. Organizations realize they need to adapt quickly but don’t know how or where to start.
In User Experience Design: A Practical Playbook to Fuel Business Growth, UXReactor co-Founder Satyam Kantamneni distills 25 years of industry experience into a pragmatic approach to help organizations advance in the highly competitive and rapidly changing digital world.
You’ll discover:
A comprehensive and practical book for everyone involved in the transformation ― business leaders, design leaders, product managers, engineers, and designers ― User Experience Design: A Practical Playbook to Fuel Business Growth is also an ideal blueprint for current and prospective UX practitioners seeking to improve their skills and further their careers.
ARCHITECT YOUR UNFAIR COMPETITIVE ADVANTAGE THROUGH USER EXPERIENCE
The most powerful differentiator in business today is the user’s experience with a company’s digital product or service.
Consumers embrace digital products that perform flawlessly and integrate seamlessly into their personal and professional lives ― and reject those that don’t. Companies that exceed a user's expectations and deliver delightful experiences build an insurmountable competitive advantage.
Distilled from decades of industry experience and practiced by teammates at the fastest growing experience design firm in Silicon Valley, User Experience Design: A Practical Playbook to Fuel Business Growth is designed to help leaders and practitioners adapt quickly by putting users at the very center of their businesses.
You’ll discover…
“A practical guide for how the best companies leverage design to drive disproportionate returns… a treasure trove of anecdotes, case studies, and practical examples.”
―Lewis Black, CEO, Actian
“A valuable reference no matter what stage of User Experience Design maturity your organization has reached.”
―Amy Lokey, SVP, Global Head of Design, ServiceNow
“Required reading for business leaders.”
―Venk Shukla, General Partner, Monta Vista Capital
“Wish I had these experience frameworks early on in my career.”
―Arin Bhowmick, Chief Design Officer and Group Vice President, IBM Products
“A must-read for not only UX professionals, but also for executives of all functions.”
―Bora Chung, Chief Experience Officer, Bill.com
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