Digital Marketing Essentials You Always Wanted to Know (Self-Learning Management Series)

After reading this power-packed digital marketing book, you will understand:

• Digital marketing basics and fundamentals
• How to create a content marketing framework
• Critical components of social media marketing
• Key metrics for digital marketing success

Digital Marketing Essentials is an essential book for digital marketer sand educators. A comprehensive straight to the point guide providing a clear view on digital marketing techniques and framework on what works for beginners to experts alike. An up to date mixture of modern and traditional views on digital marketing that is easy to understand with clear concepts and examples.
--Professor Eric Lui, Advisory Board Member - Pace University

The textbook is well-written and should give students a good working knowledge of terminology, theory, and practice for implementing digital strategy.
--Joe Stabb, Assistant Professor, Oswego State University

The textbook is well-written and should give students a good working knowledge of terminology, theory, and practice for implementing digital strategy.
--Joe Stabb, Assistant Professor, Oswego State University

Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.

Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.