After spending 15 years as a retailer of natural pet products and having a growing concern about the safety of pet food and treats, I made a career change and found my true passion as a manufacturer.
In 2009, I started Whole Life Pet Products with a mission to make the highest quality and safest pet treats on Earth. I surrounded myself with a team of passionate pet lovers who live and breathe that mission every day.
Together, we pioneered a philosophy called Farm to Friend. That means that all of our products are 100% Human Grade. They are made in-house, from scratch, in small fresh batches daily. We are totally transparent with our ingredient sourcing and we verify the safety of every batch we make every day.
We understand how much you love your pets. It’s how much we love our pets. We also understand the trusting relationship you need to have with the companies that make products to feed your pets. We encourage you to put that trust in Whole Life.
We believe in clean eating so our recipes are simple and made with Whole Food. They never contain by-products, meals, fillers, grains, glutens or anything artificial.
Instead of cooking, we freeze dry to lock in freshness and flavor and to avoid the use of chemicals, additives or preservatives.
Our goal is to be the most transparent pet food and treat company on earth. Our sourcing guide lists every ingredient we use and where we buy it. You can check the source of each ingredient on our ingredient Tracking page.
We are uncompromising when it comes to safety and test every batch every day and only release products verified to be safe. You can check the safety of the bag you purchased by going to our Verified Safety page.
Why Freeze Dried
Minimally Processed Food is Better Food
We believe one of the keys to healthy eating is to buy the very best ingredients you can find and to do as little to them as possible. We chose freeze drying because it’s the best way to achieve this goal and provide pets with minimally processed food and treats without preservatives or additives. Instead of cooking, freeze drying uses sub-zero temperatures in a vacuum chamber to gently pull moisture out without the loss of nutrients cooking creates. Freeze drying locks in freshness and intensifies natural flavor. It also keeps food from shrinking or becoming tough as with other drying processes.
Slower is Better
It takes 18-20 hours to freeze dry foods, as compared to high heat quick cooking methods that can take just minutes. It’s this long, slow, gentle process that allows us to make the healthiest treats possible.
How the process works
- Food & treats are first flash frozen
- They are placed on trays and put inside a vacuum chamber
- Low heat is applied to trays only which causes the ice crystals inside the food to turn into water vapor outside it
- Cold plates attract & collect this water vapor like metal to a magnet
- Once foods reach a low enough moisture content (generally between 1-4%), they are freeze dried & shelf stable
A bland diet of boiled chicken with rice is a tried-and-true home remedy for helping a dog make the transition back to their regular food during bouts with diarrhea or vomiting. Recover Plus combines freeze dried skinless chicken breast, pre-cooked white rice, pumpkin and yogurt. Ready to serve in 5 minutes and always available in your pantry when duty calls!
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