Up for the Fight: How to Advocate for Yourself as You Battle Cancer―from a Five-Time Survivor

Bill C. Potts is a motivational speaker, business leader, and community builder who has held executive roles at IRONMAN Group and Clearwater Marine Aquarium. He is co-founder and managing director of marketing agency Remedy 365 and a lecturer at Tulane University. An IRONMAN triathlete and a five-time cancer survivor, Bill is a long-time volunteer at his local homeless shelter and an advisory board member of the Halo House Foundation. He lives in St. Petersburg, Florida. BillCPotts.com

The essential guide to navigating your cancer journey―from a five-time survivor

Every year, 18 million people worldwide are diagnosed with cancer. If you, or your loved one, is one of them, you know exactly how overwhelming, scary, and confusing it is to navigate the journey through diagnosis, treatment, prognoses, and all their accompanying emotions.

Entrepreneur, business leader, IRONMAN triathlete, and five-time cancer survivor Bill C. Potts has waged a 20-year battle against the disease. In this valuable patient and caregiver guide, he shares his personal cancer story, and those of others, outlining everything you need to know to take on this fight.

With empathy and honesty, Potts explains exactly what to expect, and shares lessons and important tips you can put into action all the way from diagnosis, to treatment, to remission, to cure―and how to face setbacks on your road to recovery.

You’ll learn how to advocate for yourself, how to pick and manage your care team, and how to care for yourself emotionally and mentally. You’ll find out how to make your treatment days more comfortable, manage side effects, and understand test results. You’ll also find important information on diet, exercise, wellness, and staying active, as well as insights on how treatment and disease affects your immune system.

With special sections for people wanting to support a loved one with cancer, facing and making peace with death, and recalibrating your priorities to get the most out of the life you have now, you’ll gain the knowledge and tools you need to manage this journey―from someone who is walking the path alongside you.

“Receiving a cancer diagnosis can be a scary and life-altering moment. Due to the ever-increasing complexity of modern medicine, patients are often faced with the challenging task of navigating between multiple doctors, understanding a rapidly changing treatment landscape, and dealing with the physical and emotional burdens that accompany a diagnosis. The right path is not always obvious and taking a wrong turn can sometimes lead to disastrous results. Unfortunately, resources to help guide patients are often scattered, outdated, or, at worst, wrong. Bill C. Potts has created an incredible tool for families, caregivers, and patients to navigate the battle against cancer. By using his years of experience as a guide, Bill provides unique and invaluable insight into what it took to win his own battle. I hope that every new cancer patient has an opportunity to read this incredible book and use it as a resource to beat cancer.”
Dr. Nathan Fowler, Professor of Medicine, MD Anderson Cancer Center, Houston, TX; Chief Medical Officer, BostonGene; Co-Founder, Halo House Foundation