Arguably, that roaring lion, that Metro Goldwyn Mayer (MGM) emblem that has opened thousands of movies since 1924, is the most recognized corporate symbol in the world—not just in the entertainment industry it should be noted, but of any industry, anywhere, in the history of human civilization. Leo, the omnipotent and ageless MGM lion, now presides not only over movies alone but also over thirty world-class resorts and is, or has been, a recognized leader in the fields of real estate, theme parks, casinos, consumer products, and even airlines all around the world!
How did MGM evolve from a film company, which, it should be mentioned originally was Frankensteined together through a most uneasy and contentious merger, to the inexplicable creation of a business model still relevant today for the entire US film industry—and as one of the world’s most recognizable and resilient brands? Hang on tight, because with MGM, one quickly realizes that the product, as romantic as it is, is perhaps less pertinent than the effect that product has had on us. Despite what you may think, it was never just about the movies.
Despite the loss of the foreign market, which came before and during World War II, in the 1940s Louis B. Mayer’s studio continued to outperform all others. In 1941 the company’s profits were 11 million, 11.8 million in 1942, and 14.5 million in 1944, which was all the more remarkable because the company was now making less movies, only thirty that year, as opposed to forty-nine only two years earlier. But because the company was so top-heavy with producers by this time, there was always a struggle among them to get their own pictures made and seldom was one of these producers able to win this struggle more than once a year.
These producers, seeking an audience with Mayer, had to first get past his secretary, the formable Ida Koverman, who came to MGM in 1929 after having previously worked for President Herbert Hoover. A childless, stern-faced widow, Koverman, known as “Kay” to those brave enough to address her as such, literally held the keys to the kingdom, via access to the most powerful man in the movies, in her bony hands. She was one tough cookie, maybe even a tougher cookie than her boss, who, after all, did possess a well-documented sentimental side. In the novel, Beautiful Invention, author Margaret Porter has Mayer refer to her, with minor dramatic license, as “fiercer than Leo the Lion.”
But Koverman was not without her softer side. For example, she championed and protected Judy Garland, who seemingly viewed Mayer’s stern gatekeeper as a beneficent, even maternal, figure, a rarely seen side of Ida’s usually stern character, which would eventually also surface in her biography and be dramatized in another novel, Finding Dorothy.
Đăng ký nhận thông tin qua email để nhận được hàng triệu ưu đãi từ Muathuoctot.com
Tạp chí sức khỏe làm đẹp, Kem chống nắng nào tốt nhất hiện nay Thuoc giam can an toan hiện nay, thuoc collagen, thuoc Dong trung ha thao , thuoc giam can LIC, thuoc shark cartilage thuoc collagen youtheory dau ca omega 3 tot nhat, dong trung ha thao aloha cua my, kem tri seo hieu qua, C ollagen shiseido enriched, và collagen shiseido dạng viên , Collagen de happy ngăn chặn quá trình lão hóa, mua hang tren thuoc virility pills vp-rx tri roi loan cuong duong, vitamin e 400, dieu tri bang thuoc fucoidan, kem chống nhăn vùng mắt, dịch vụ giao hang nhanh nội thành, crest 3d white, fine pure collagen, nên mua collagen shiseido ở đâu, làm sáng mắt, dịch vụ cho thue kho lẻ tại tphcm, thực phẩm tăng cường sinh lý nam, thuoc prenatal bổ sung dinh dưỡng, kem đánh răng crest 3d white, hỗ trợ điều trị tim mạch, thuốc trắng da hiệu quả giúp phục hồi da. thuốc mọc tóc biotin
Mua hàng cực dễ dàng và nhanh chóng
Nhận hàng triệu khuyến mãi
Đăng kí tích điểm hoàn tiền lên đến 10%
Chính sách vận chuyển , giao hàng nhanh chóng
Mua hàng cực dễ dàng và nhanh chóng
Nhận hàng triệu khuyến mãi
Đăng kí tích điểm hoàn tiền lên đến 10%
Chính sách vận chuyển , giao hàng nhanh chóng
Mua hàng cực dễ dàng và nhanh chóng
Nhận hàng triệu khuyến mãi
Đăng kí tích điểm hoàn tiền lên đến 10%
Chính sách vận chuyển , giao hàng nhanh chóng