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The MGM Effect: How a Hollywood Studio Changed the World

  • Mã sản phẩm: 1493060546
  • (28 nhận xét)
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  • Publisher:Lyons Press (August 15, 2022)
  • Language:English
  • Hardcover:360 pages
  • ISBN-10:1493060546
  • ISBN-13:978-1493060542
  • Item Weight:2.6 pounds
  • Dimensions:7.37 x 1.09 x 10.32 inches
  • Best Sellers Rank:#87,089 in Books (See Top 100 in Books) #71 in Internet & Telecommunications #103 in Movie History & Criticism #775 in U.S. State & Local History
  • Customer Reviews:4.2 out of 5 stars 19Reviews
1,325,000 vnđ
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The MGM Effect: How a Hollywood Studio Changed the World
The MGM Effect: How a Hollywood Studio Changed the World
1,325,000 vnđ
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From the Publisher

entertainment, entertainment history, movie industry, movie history
movie making, filmmaking, film studios, production studios

The MGM lion is a modern icon.

Arguably, that roaring lion, that Metro Goldwyn Mayer (MGM) emblem that has opened thousands of movies since 1924, is the most recognized corporate symbol in the world—not just in the entertainment industry it should be noted, but of any industry, anywhere, in the history of human civilization. Leo, the omnipotent and ageless MGM lion, now presides not only over movies alone but also over thirty world-class resorts and is, or has been, a recognized leader in the fields of real estate, theme parks, casinos, consumer products, and even airlines all around the world!

film industry, entertainment industry, film stars, movie stars, film production studios

But how did this happen?

How did MGM evolve from a film company, which, it should be mentioned originally was Frankensteined together through a most uneasy and contentious merger, to the inexplicable creation of a business model still relevant today for the entire US film industry—and as one of the world’s most recognizable and resilient brands? Hang on tight, because with MGM, one quickly realizes that the product, as romantic as it is, is perhaps less pertinent than the effect that product has had on us. Despite what you may think, it was never just about the movies.

Excerpt — Chapter 3: Old Men and New Blood

Despite the loss of the foreign market, which came before and during World War II, in the 1940s Louis B. Mayer’s studio continued to outperform all others. In 1941 the company’s profits were 11 million, 11.8 million in 1942, and 14.5 million in 1944, which was all the more remarkable because the company was now making less movies, only thirty that year, as opposed to forty-nine only two years earlier. But because the company was so top-heavy with producers by this time, there was always a struggle among them to get their own pictures made and seldom was one of these producers able to win this struggle more than once a year.

These producers, seeking an audience with Mayer, had to first get past his secretary, the formable Ida Koverman, who came to MGM in 1929 after having previously worked for President Herbert Hoover. A childless, stern-faced widow, Koverman, known as “Kay” to those brave enough to address her as such, literally held the keys to the kingdom, via access to the most powerful man in the movies, in her bony hands. She was one tough cookie, maybe even a tougher cookie than her boss, who, after all, did possess a well-documented sentimental side. In the novel, Beautiful Invention, author Margaret Porter has Mayer refer to her, with minor dramatic license, as “fiercer than Leo the Lion.”

But Koverman was not without her softer side. For example, she championed and protected Judy Garland, who seemingly viewed Mayer’s stern gatekeeper as a beneficent, even maternal, figure, a rarely seen side of Ida’s usually stern character, which would eventually also surface in her biography and be dramatized in another novel, Finding Dorothy.

 

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