The Goal: A Business Graphic Novel

Alex Rogo is a harried plant manager who has been given 90 days to save his failing factory. If he doesn't improve the plant's performance, corporate headquarters will close it down and hundreds of workers will lose their jobs. It takes a chance meeting with Jonah, a former professor, to help him break out of his conventional thinking and figure out what needs to be done. As Alex identifies the plant's problems and works with his team to find solutions, the reader gains an understanding of the fundamental concepts behind the Theory of Constraints. Visual and fun to read, The Goal: A Business Graphic Novel offers an accessible introduction to the Theory of Constraints concepts presented in The Goal, the business novel on which it was based. The Goal is widely considered to be one of the most influential business books of all time. A bestseller since it was first published in 1984, the business novel has sold over 7 million copies, been translated into 32 languages and is taught in colleges, universities, and business schools around the world. Named to Time magazine's list of the 25 Most Influential Business Management Books, it is frequently cited by executives as a favorite or must-read title.

The Goal is the #1 business book of all time and the graphic adaptation makes this timeless classic and its powerful ideas even more accessible. If you only read one business book, it should be this one. --Verne Harnish, Founder Entrepreneurs' Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)

The Goal changed the lives of generations of professionals--no other book influenced my career more. --Gene Kim, co-author of The Dev Ops Handbook and The Pheonix Project

A compelling adaptation of Eli's seminal work. This book should be required reading for CIOs, CTOs and technologists the world over. --Kevin Behr, Chief Science Officer at PraxisFlow and co-author of The Phoenix Project

Brilliant delivery!! True to Eli's vision, this go-to book to help your business stop struggling and start growing. Clear step-by-step techniques show your team how to turn things around so you can achieve prosperity. --Drew Greenblatt, CEO of Marlin Steel

Eliyahu M. Goldratt was an educator, author, physicist, philosopher and business leader. He is best known as the father of the Theory of Constraints (TOC), a process of ongoing improvement that continuously identifies and leverages a system's constraints in order to achieve its goals. As a consultant and advisor to major corporations and government agencies around the world, Dr. Goldratt was heralded as a guru to industry by Fortune magazine and a genius by Business Week. His first business novel, The Goal: A Process of Ongoing Improvement, has been a bestseller since 1984. With more than 7 million copies sold worldwide, it is recognized as one of the bestselling business books of all time. He authored ten other books, including the business novels, It's Not Luck (the sequel to The Goal), Critical Chain, Necessary but Not Sufficient and Isn't It Obvious?. He also developed TOC-derived tools such as Drum-Buffer-Rope, Critical Chain Project Management (CCPM) and the Thinking Processes, and continued to advance the TOC body of knowledge until his death in 2011.