Surveys That Work: A Practical Guide for Designing and Running Better Surveys

"This is crucial reading for those who want to deepen their user–centered practice with quantitative research. A thorough exploration of all dimensions of the thinking process behind good surveys, this book will make you a better questioner!"
—Misaki Hata, Service Designer, NHS Digital

"In an easy–to–read, conversational style, Caroline takes you through the entire process with wonderful examples, helpful stories, and tons of good advice."
—Janice (Ginny) Redish, author of Letting Go of the Words

"If you have avoided using surveys as a tool for understanding the needs of the people who use your products, shy away no more. This book is a delight to read and use."
—Dana Chisnell, Policy Designer, U.S. Digital Service

"Caroline has created a must-–read 'one-stop source' for those looking to conduct a survey. Read this book—and learn from one of the best."
—Laura Wilson, Data Quality Hub Lead, UK Office for National Statistics

Surveys That Work explains a seven–step process for designing, running, and reporting on a survey that gets accurate results. In a no–nonsense style with plenty of examples about real–world compromises, the book focuses on reducing the errors that make up Total Survey Error—a key concept in survey methodology. If you are conducting a survey, this book is a must–have.

Caroline Jarrett is the forms specialist, advising organizations on how to make forms easier to fill in and how to improve websites and business processes that include forms.
Her research on topics like 'How do people answer questions?' led her to explore the literature on survey methodology, the concept of Total Survey Error, and advising her clients on how to improve their surveys, as well as their forms.
Caroline has an MA in Mathematics from Oxford University, an MBA and a Diploma in Statistics from the Open University, and is a Chartered Engineer.
Caroline is co–author of Forms that Work: Designing Web Forms for Usability (Morgan Kaufmann/Elsevier) and of User Interface Design and Evaluation (The Open University/Elsevier).
Caroline's website is Effortmark.co.uk. Find her on Twitter as @cjforms.