Social Media Marketing Workbook: How to Use Social Media for Business (2023 Marketing - Social Media, SEO, & Online Ads Books)

** THIS IS THE OLD 2017 EDITION **
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2017 UPDATED EDITION - Social Media Marketing 2017
Learn SOCIAL MEDIA MARKETING in Plain English - Step by Step!
Buy the Social Media Book Used by Stanford Continuing Studies to Teach Social Media Marketing.

• Updated - Fully updated for 2017
• Social Media Marketing explained. It's a PARTY and you are the PARTY THROWER.
• Platform-by-Platform - Step-by-step Marketing on Facebook, Instagram, TikTok, LinkedIn, YouTube, Twitter, Pinterest.
• Read the Reviews - compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books
• Learn to Advertise on Social Media Platforms without losing money
• Watch Videos - view step-by-step companion VIDEOS that SHOW you how to use social media for your business.
• Use the Worksheets - download WORKSHEETS that guide you step-by-step for EACH platform - Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.
• Access Free Tools - access the companion Marketing Almanac with free tools for social media marketing!

• Jason McDonald - written by a successful practitioner of Social Media Marketing
• Stanford University - used by Dr. McDonald in his courses, both online and in face-to-face workshops
• Got Questions? - just Google 'Jason McDonald' and send a quick email or call.

1. Introduction - how this book works. How to access the companion worksheets and resources.
2. Social Media Marketing - what it means to use social media for 'marketing.' It's a Party and you are the Party Thrower.
3. Content Marketing - Content is the 'food and entertainment' of your social media party. How to create a content marketing machine.
4. Facebook - understanding how to market on Facebook via Facebook posts, Pages, and Groups. Facebook Advertising.
5. LinkedIn - optimizing your profile, using LinkedIn to schmooze. LinkedIn content strategies.
6. Twitter - Do you tweet? Should you? The hidden opportunities amidst the noise of Twitter.
7. Instagram - the #1 platform for visual shopping and consumer outreach. Both organic and advertising.
8. YouTube - the three uses of video - supportive, SEO, and sharing / viral plus native video on other platforms.
9. Pinterest - Pin it to win it on Pinterest
10. Email Marketing - the Rodney Dangerfield of social media marketing

Author Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009 - online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and in corporate trainings across these United States. His passion is to take complex marketing topics such as social media marketing and make them easy-to-understand for small business owners and marketers. His style is practical, hands-on, and fun. He received his Ph.D. in 1992 from the University of California, Berkeley, and his B.A. from Harvard University in 1985. When he's not surfing the Internet, Jason can be found being trained by his black Lab, Buddy, across the highways and byways of the San Francisco Bay Area.