We hold ourselves to high standards and use the Global ISO Standard 16128. Ingredients are found in nature and have undergone limited processing.
Our high pigment color fights even the most stubborn grays with 100% gray coverage and color that lasts up to 8 weeks.
Vegan Formula - Infused with a signature blend of Coconut Milk, Tahitian Palm Milk & Orchid Milk that delivers high-performance conditioning results.
100% free of sulfates, parabens and harsh salts so it's always gentle on colored hair. Gluten-free and vegan.
What are the product benefits?
Which hair type for the products?
How much is naturally-derived?
Color Care Shampoo
Color Care Conditioner
Color Correcting Creams
Heat Styling Lotion
Hydrating Leave-In Milk
Is one hair color dye tube enough for long/thick hair? Will this hair color lighten already colored hair?
Our liquid-creme formula will go a long way but even saturation is key to rich, uniform results. For thick or very long hair we recommend 2 hair color dye tubes to ensure proper application. Our hair color cannot lighten previously colored hair.
My grays are stubborn, will this product cover them?
Stubborn grays are no match for our naturally derived formulas! We suggest adding a N(neutral) to your formula for added coverage. For example, if you are 7WB, get both the 7WB and 7N hair color kits. Combine half of each tube & one 2 Oz developer.
How long does the color last? What kind of shampoo and conditioner should I use?
Our permanent hair color is fade proof for up to 8 weeks! Using a color safe shampoo and conditioner like our Color Care Shampoo and Conditioner collection will help prevent fade out for up to 8 weeks.
What comes with the hair color dye? (Tube Only)
This item is for the hair color dye tube ONLY. To start coloring at home you need to purchase the 2 Fl Oz developer and hair coloring accessorries SEPERATELY.
Should I wash my hair before coloring?
There is no need to wash your hair prior to coloring unless you have heavy product in your hair. If you do have a lot of product in your hair, we suggest washing out the product and drying hair completely before coloring.
At Better Natured, we're turning nature on its head with vegan professional formulas that pair the expert with the exuberant and performance with play. We believe in Good. Clean. Fun. The kind we’ve been craving — the kind that makes us take a chance on a new shade, give it the care it deserves, and leaves us touching our hair uncontrollably because we never thought naturally-derived ingredients could make our strands feel so unbelievably amazing. It’s in our nature to bring you the best of all worlds — gorgeous strength, rockin’ radiance and enviable vitality. Our formulas are developed to achieve maximum biodegradability. We never use ingredients known to harm the environment, such as nonylphenols, bio-accumulating silicones or SLS/SLES sulfates. Every formula is made with as few ingredients as possible to simplify the manufacturing process. Better Natured hair products are Made In the USA with Globally Sourced Ingredients and Components. How we make our hair care is just as important as what it's made of. We proudly manufacture in the USA at our wholly-owned plant located in Geneva, NY. Our plant is one of the industry's greenest manufacturing plants, which utilizes sustainable practices like wind-powered electricity, water usage, and waste reduction. In other words, it's a big factory with a small footprint. By owning our own production facilities, we verify the sourcing of each ingredient coming into our plant and we control the entire process from start to finish.
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