Our gold standard of luminous color uniquely blended to give multi dimensional color.
Formulated with golden camelina oil, antioxidant vitamin E and, a UV filter for silky hair.
Fade-defying for up to 8 weeks. Made with hi tenacity dyes. Color that lasts.
In over 50 luminous shades so find your own signature color
Benefit | Long Lasting Color |
Format | Liquid Gel |
Permanency | Permanent |
Result | Blends Away Gray |
Benefit | 100% Gray Coverage |
Format | Creme |
Permanency | Permanent |
Result | Flawless Roots |
Benefit | Conceal Grey Roots |
Format | Creme |
Permanency | Permanent |
Result | Blended Roots |
Benefit | Use Between Coloring |
Format | Liquid Gel |
Permanency | Permanent |
Result | Blended Roots |
Benefit | Use Between Coloring |
Format | Aerosol Spray |
Permanency | Temporary |
Result | Flawless Roots |
What is the difference between L’Oreal Preference and L’Oreal Excellence hair color?
Preference and Excellence are permanent hair colors. Excellence provides 100% gray coverage with triple protection that seals, replenishes and conditions your hair. Preference is a gorgeous fade defying color with incredible dimension and luminosity.
How do I prevent the color fading from my hair after dying it?
We suggest shampooing with our Elvive Color Vibrancy Nourishing Shampoo and Conditioner to care for your hair.
Does it include the gloves and brush?
This kit includes gloves, tint/color, and developer with applicator, conditioner and instructions. No brush included!
L’OREAL Superior Preference Hair Color – our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that’s fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won’t look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.
• Our Gold Standard Since 1973
• Fade-Defying Color For Up To 8 Weeks And Shine System
• Available In Over 50 Luminous Shades
• Blends away gray
Instructions vary by shade. For complete instructions, please refer to package insert located inside haircolor box.
Important: Haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. A skin allergy test is required 48 hours before each use of a haircolor product. Bleaches contain persulfates. Bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. This is a safety summary. Read all product labeling and instructions completely prior to use.
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