Winner of Allure’s “Best of Beauty” Award for 9 years in a row, this “stay-put” mineral powder works like magic to easily + effectively camouflage roots. Plus, it’s a life-changing essential for filling in thinning hair!
Thanks to its water-proof formula, you can feel confident that it won’t smudge, fade or run until you shampoo it out… you can even swim in it! With coverage as seamless and natural-looking as this, no one will be the wiser!
Seamlessly cover greys and dark roots, extend highlights, plus thicken and perfect hairlines with this no-mess mineral powder. No waxes, dyes, or parabens!
Need help choosing the right shade of Root Cover Up? Our Global Director of Training + Education @mrgilesrobinson has got you covered! We purposefully formulated our touch-up powder to be multidimensional and reflective, just like real hair. Meaning? Each of our 8 shades have a multitude of pigments in order to blend seamlessly with a wide range of hair colors, for the most natural-looking finish.
Root Cover Up
Root touch up sprays
Root touch up crayons
Root touch up mascara
Color Wow root covers up, winner of 44 major beauty awards. Cover grey or dark roots seamlessly, extend highlights without peroxide, fill in gaps for thicker fuller looking hair. No mess, just press. Fast, Easy, precise mineral powder adheres to hair instantly. Water resistant formula stays put when you sleep, sweat or swim. Lasts until you shampoo out. Formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional. Color Wow root cover up is also a “perfecting powder” that creates the look of thicker hair by filling in gaps, or covering sparse or thinning spots. The Color Wow compact contains approximately 60 uses. Directions: Apply Color Wow root cover up to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out - do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush, dabbing down to connect highlights. To fill in and “thicken”, use the large end of the brush and a sweeping technique to cover larger areas. Ingredients- synthetic fluorphlogopite, talc, mica, octyldodecyl stearoyl, stearate, ethylhexyl palmitate, zinc stearate, silica, zea mays starch, pentaerythrityl tetraisostearate, aluminum starch, octenylsuccinate, kaolin, phenoxyethanol, dimethicone, triethoxycaprylylsilane, CI 77499 (iron oxides), ci 77491 (iron oxides), CI 77891 (titanium dioxide). No parabens. Our Root Cover Up is perfect for refreshing highlights in lightened/highlighted hair. It's meant to cover dark roots/re-growth at the part line. However, it's not meant to create a full streak or highlight in the hair.
Color Wow root covers up, winner of 44 major beauty awards. Cover grey or dark roots seamlessly, extend highlights without peroxide, fill in gaps for thicker fuller looking hair. No mess, just press. Fast, Easy, precise mineral powder adheres to hair instantly. Water resistant formula stays put when you sleep, sweat or swim. Lasts until you shampoo out. Formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional. Color Wow root cover up is also a “perfecting powder” that creates the look of thicker hair by filling in gaps, or covering sparse or thinning spots. The Color Wow compact contains approximately 60 uses. Directions: Apply Color Wow root cover up to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out - do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush, dabbing down to connect highlights. To fill in and “thicken”, use the large end of the brush and a sweeping technique to cover larger areas. Ingredients- synthetic fluorphlogopite, talc, mica, octyldodecyl stearoyl, stearate, ethylhexyl palmitate, zinc stearate, silica, zea mays starch, pentaerythrityl tetraisostearate, aluminum starch, octenylsuccinate, kaolin, phenoxyethanol, dimethicone, triethoxycaprylylsilane, CI 77499 (iron oxides), ci 77491 (iron oxides), CI 77891 (titanium dioxide). No parabens. Our Root Cover Up is perfect for refreshing highlights in lightened/highlighted hair. It's meant to cover dark roots/re-growth at the part line. However, it's not meant to create a full streak or highlight in the hair.
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