Business Strategy Essentials You Always Wanted To Know (Second Edition) (Self-Learning Management Series)

• Business Strategy concepts explained in a simplified way
• Fundamentals and important strategies included
• Practical approach for application by businesses & working professionals

• Define strategic statements in an organization, understand its functions and elements
• Understand industry life cycles and industry structures
• Understand Porter’s Five Forces and its effect on strategic analysis and development
• Understand strategy formulation and strategy levels
• Understand strategy execution do’s and don’ts
• Read case studies and identify salient points

This book offers a holistic approach to strategy by covering the strategic process, business structure and change, all the while keeping the industrial aspect in mind. The Business Strategy steps are detailed and take into account the business, technological, political and economic changes through the centuries. All in all, a must read for those who want to build their business strategies as per the changing times.
--Dr. Nilsa Fleury, Consultant & Professor

Business Strategy Essentials You Always Wanted to Know from Vibrant Publishers , provides a good overview of the subject matter and is extremely relevant for undergraduate business students, managers, and entrepreneurs. It covers everything, right from the application of Porter's Five Forces useful for the entry-level manager to mergers and acquisitions generally decided in the boardroom.
The relevant strategies are summarized in a simple and accessible way and can be used by a novice and a CEO alike. This book reviews key elements of strategies aligned with the vision and mission of companies and provides a quick hands-on resource on how to address the rising challenges in the real world.
--Dr. Arkadiusz Mironko, Assistant Professor, Indiana University East

Business Strategy Essentials book, is a good, thought provoking read. The layout of the book is concise, the tables, charts, case studies improves the overall readability. Beneficial for those seeking to develop their entrepreneurial cognition and for those with higher level business education, are intrapreneurs in industry and seeking entrepreneurship in a strategic way.
--Terila N Jhonson, Business and Leadership Professor & Founder of PennyWise, LLC

Callie Daum has worked in the healthcare industry for over 20 years gaining experience in managing teams, project management, strategic development and implementation, business marketing to increase revenues, and many more lessons learned on how to thrive in a business industry. As a seasoned Senior Project Manager and Leader, her goals include adding value, working efficiently and effectively, and sharing best practices to achieve overall success.

Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.