The 100-Page Book: The Business Owner’s Guide to Self-Publishing a Short Customer Attraction Book

"THIS IS A GREAT ROADMAP!""Mike Capuzzi delivers the goods yet again. He has taken the art of writing books to share your expertise, while building your credibility and authority to a whole new level! I have written 15+ books, and I even learned a few things I didn't know! From showing you how to use your book as a sales tool to get more business, to preparing an outline (before you start writing...which is critical), to crafting and developing your content and even designing your book.....IT'S ALL HERE IN HIS NEW BOOK, The 100- Page Book! This book is a great roadmap for a newbie who is thinking of writing a book, and also for those of us who have already written books before. It's all you need to know to write your own book! Well done Mike!"-Larry Weinstein, CPA & Author
"A SHORT BOOK, CHOCKFUL OF PRACTICAL INFORMATION!""If you're waiting and hoping for people to notice you and your business, it's probably not going to happen any time soon, unless you do something about it. In his latest book, The 100-Page Book, Mike Capuzzi shares an easy-to-implement marketing idea to help set you apart from the competition. His savvy solution is to write a "shook" - a short book chockful of practical information to attract quality customers." -Susan Friedmann, CSP, international bestselling author of "Riches in Niches: How to Make it BIG in a small Market."
"A SIMPLE, STEP-BY-STEP GUIDE!""I am a huge believer in Mike Capuzzi's message. Every business owner should be taking advantage of today's digital printing methods and producing their own 100-page book for customer attraction. Mike lays out a simple how-to method for anyone to become the go-to expert in their field with this simple step-by-step guide. Not sure if you can do this? He also takes his own advice and gives you the opportunity to work with him to get your book produced in a few short weeks. I recommend that you listen to his advice and take action today."-Greg Jameson, Best-Selling Author, Speaker & Consultant "A MUST READ!""The 100-Page Book by Mike Capuzzi is a "must read" for all entrepreneurs, business owners, and anyone who wants to take an inside look at how to grow their business using books. Capuzzi's book will open your eyes to strategies you may have never considered, and it reveals techniques that will surely help you quickly write and publish your own short book."-Craig Simpson, Author of The Direct Mail Solution and The Advertising Solution
"MIKE BREAKS IT ALL DOWN INTO DOABLE CHUNKS!""Being in the personal development industry for over 30 years, I have had the opportunity to create a positive impact on thousands of people. Their stories and all of the experiences over the years had created a strong desire to author a book so I could recollect and share their stories and help inspire many more people around the world. But how? I had attempted it numerous times before."And then, somehow an opportunity appeared. I came across Mike Capuzzi. Mike's easy-going personality in combination with his vast expertise in the process of creating a book, specifically with a marketing approach to it, has been exciting and inspiring. He breaks it all down into doable "chunks" anyone with the desire to succeed can accomplish. And the beauty of it is, you can hold your actual printed book in your hands in just 60 days."-Rich Kohler, Author, got physical empowerment?: The Ambitious Woman's Guide to Living a Kickass Life

Writing and Self-Publishing a Book to Attract Ideal Customers (Clients, Patients, Students, Members) Isn’t Difficult. All You Need is an Experienced Guide to Show You Exactly What to Do!

But first a warning, this book is not for everyone. This book is not focused on convincing you to write a book or showing you how to make money selling books. Instead, this is all about how to create a strategic sales tool for your business, in the form of a book.

The 100-Page Book is all about saving time and creating profitable results.

If you are reading these words right now, there’s a good chance you are searching for help writing a book—one that will differentiate your business and position you as an authority.

There is no shortage of how to author a book books or books on how to self-publish a book, however what I share in The 100-Page Book is different for many reasons, including:

• A 100-page book is faster to write and publish—big benefits for you!
• A 100-page book if faster and easier to read—big benefits for your readers!
• Short, helpful books, around 100-pages, are ideal for today’s busy consumers.
• My specific, direct-response marketing recipe for writing a customer attraction book.

The 100-Page Book is about writing a book to attract your ideal customer and getting them to take the specific action shared in your book.

Not only that, this book (which should take you only about an hour to read), shares these gems of wisdom:

• The #1 reality of what your book really is (page 19).
• Forget these two things and your book is diluted (page 21).
• The critical first step before writing a single word (page 23).
• The critical second step before writing a single word (page 29).
• A Capuzzi-mantra to always remember (page 36).
• The critical third step before writing a single word (page 51).

The 100-Page Book is short on purpose and you will be able to quickly read it and start on your own 100-page book.

The first part focuses on who I wrote this book for and what my ideal reader will get out of it (including some special gifts).

The second part focuses on my 100-Page Book Blueprint and shares the exact recipe I use for my own books and my clients’ books. I also share my best strategies, examples and resources for creating your own short, helpful book.

The last part shares an effective path forward for you to create your own 100-page book!

Plus, I am including several bonus gifts I created exclusively for readers of The 100-Page Book.

Pick up your copy today by clicking the Buy Now button at the top of this page!

An Interview with The 100-Page Book Author, Mike Capuzzi

If you had to explain this book in one sentence, what would you say? 
This is the perfect book to show business owners how to quickly author and leverage a short, helpful book that is specifically designed to attract their ideal customer (client/patient/student/member). It's a common fact that peoples' attention spans are shorter than ever before in history, so why are so many book authors writing long books which most people never finish? In many of these cases, the author (and his or her readers) would be better served by authoring a short book which readers can read in about an hour (and the author can write in just a few weeks).

Who are the major influencers on your life and philosophy?
Many folks who are no longer with us, including David Ogilvy, John Caples, Clayton Makepeace and Gary Halbert. Business and marketing experts, including Dan S. Kennedy, Bill Glazer, Zig Ziglar, Lee Milteer, Simon Sinek, Seth Godin, Denny Hatch, Brian Kurtz and Gary W. Keller.

What other authors influenced you to write The 100-Page Book? 
Book experts, including Tim Grahl, Joanna Penn, Penny C. Sansevieri, Nick Stephenson, Mark Dawson, Derek Murphy, Chandler Bolt and Ray Brehm.

What are some book that influenced you to write The 100-Page Book? 

• Start with Why
• Purple Cow
• No B.S. Trust Based Marketing: The Ultimate Guide to Creating Trust in an Understandibly Un-trusting World
• No BS Direct Marketing: The Ultimate No-Holds-Barred Kick-Butt Take-No-Prisoners Direct Marketing for Non-Direct Marketing Businesses 
• Outrageous Advertising That's Outrageously Successful
• Outrageous Multi-Step Marketing Campaigns That Are Outrageously Successful
• Authority Marketing

Mike is a publisher, author and coach for business owners looking to get to the next level in their business. Throughout his 25 years in marketing and 21 years as a consultant, Mike's innovative use of High Impact Marketing has consistently surpassed the expectations and outcomes of traditional marketing concepts and business strategies for his clients. 
This expertise has led him to be a guest speaker on the stages of some of the world's most foremost experts on marketing, including Dan Kennedy, Bill Glazer, Rory Fatt, Ed Rush and Julie Steinbacher. To date, Mike has helped thousands of business owners create more profitable marketing.
Mike is the inventor of the wildly successful software product, CopyDoodles®. CopyDoodles are hand-drawn graphic files that enable anybody to literally drag and drop attention-grabbing enhancements to their offline and online marketing materials. Tens of thousands of business owners, marketers and copywriters have benefited from the use of CopyDoodles.
In 2019, Mike launched Bite Sized Books, a new publishing venture founded on his proven formula for creating short, helpful books (known as shooks) for Main Street business owners. Shooks are ideal for local business owners who are looking to increase their level of authority, while also providing helpful information in bite sized books. 
Mike is also the host of The Main Street Author Podcast where he interviews business owners and book experts on real-world, proven ways to leverage a book to position yourself and promote your business. 
To learn more about Mike's opportunities, visit MikeCapuzzi.com.