Get the most out of your morning oral care routine when you use Crest, the #1 toothpaste brand in America in dollar sales for 10 years running.* Our Pro-Health toothpaste products are designed to protect your teeth from plaque, keep your gums healthy, your teeth strong and your breath fresh.
*Based on Nielsen category sales data for the past 10 years.
The smooth formula provides a great brushing experience with a deep cleaning foam. Crest Pro-Health toothpaste helps keep your gums healthy by protecting against gingivitis while strengthening enamel to help keep your teeth strong*. Fortified with the key ingredient, stannous fluoride, Crest Pro-Health toothpaste helps protect against plaque and gingivitis, sensitivity and cavities. It delivers 8 key benefits to help protect areas dentists check: cavities, gingivitis, acid erosion**, plaque, tooth sensitivity, tartar, whitening and breath freshness.
*fights plaque and gingivitis. Strengthens enamel.
**Acid erosion effects: Acids in everyday foods can soften and thin enamel, leaving teeth less white, weaker and sensitive
Use Crest Pro-Health Whitening Power toothpaste for healthier gums and stronger teeth on the outside and inside. This smooth formula fights against plaque and gingivitis, strengthens your enamel and includes the highest level of Crest Pro-Health’s great whitening ingredient* to remove surface stains, for a healthy and beautiful smile.
*vs. Crest Pro-Health Clean Mint toothpaste.
When you choose Crest Pro-Health, you’re choosing a toothpaste that delivers against key benefits to help protect areas dentists check: cavities, gingivitis, acid erosion†, plaque, tooth sensitivity, tartar, whitening and breath freshness.
†Acid erosion effects: acids in everyday food can soften and thin enamel, leaving teeth less white, weaker and sensitive.
Pro-Health toothpaste is formulated with the clinically proven active ingredient, stannous fluoride, an ingredient that protects against plaque and gingivitis, which can lead to gum bleeding.
Q: What is stannous fluoride?
A: Regular toothpastes use sodium fluoride to protect against cavities. Stannous fluoride is a breakthrough ingredient used in Crest Pro-Health toothpastes that’s clinically proven to protect against plaque and gingivitis, and tooth sensitivity, while still providing the trusted cavity protection you expect from Crest.
Q: How does Crest Pro-Health toothpaste work?
A: Crest Pro-Health toothpaste is formulated to fight plaque and gingivitis as well as strengthen your tooth enamel.
It helps protect areas that dentists check: cavities, gingivitis, plaque, sensitivity, and tartar. The unique formula of Crest Pro-Health Advanced Gum Protection also targets harmful bacteria on your gums to help prevent gum bleeding.
Q: Is Crest Pro-Health toothpaste safe to use?
A: Yes, Crest Pro-Health toothpaste is safe and effective when used as directed. All P&G products adhere to comprehensive safety standards, undergoing a rigorous scientific evaluation before going to market and continuing to be monitored once in market.
Q: How do I know I need gum protection?
A: The signs of poor gum health include: mild inflammation of the gums, plaque build-up, bad breath, red or swollen gums, gums that bleed easily and loose or shifting teeth. Start treating or protecting your gum health today with Crest Advanced Gum Protection toothpaste.
Try Crest Pro-Health Whitening Toothpaste for protection against areas dentists check most + the highest level of Crest Pro-Health’s whitening ingredient to remove surface stains*. With patented stannous fluoride technology, Crest Pro-Health Whitening Power promotes whole mouth health by providing 8 advanced benefits in 1: protection against cavities, gingivitis, acid erosion†, plaque, tooth sensitivity and tartar + whitening and breath freshness.*vs. Crest Pro-Health Clean Mint Toothpaste †acid erosion effects: acids in everyday food can soften and thin enamel, leaving teeth less white, weaker and sensitive.
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