Effortlessly control the level of humidity affecting your hair with a blend of caviar extract and nourishing oils. Luxuriously smooth and shiny strands are no longer a fantasy. Best for medium to thick hair.
Transformational haircare with healthy, sensorial rituals and clean, skincare inspired formulas that elevate everyday moments into self-care experiences that instantly transform hair and delight the senses. Alterna is an essential ritual for people who value self-care and freedom of expression.
Indulging in me-time, and treating yourself to sensorial textures & aromas, inspired by skincare
Luxurious ingredients and formulated without parabens, SLS/SLES sulfates and synthetic color
Products are tested and proven by demanding experts, hairdressers who use them everyday in salons
Transforming hair after just one use with proven formulas and pure ingredients
Because healthy hair is beautiful hair
A lightweight mist that instantly adds shine while taming frizz and flyaways. Clinically proven to control frizz up to 8 hours and reduce breakage by 93% with 450°F heat protection.
This melting cream-to-oil formula tames frizz while protecting hair from heat-styling and humidity. Improves shine, softness, texture and manageability, and reduced blow dry time.
A frizz-controlling shampoo that gently cleanses while controlling the level of humidity in the hair. Improves shine, softness, texture and manageability.
A frizz-controlling conditioner that nourishes, conditions and helps block humidity for up to 72 hours. Improves shine, softness, texture and manageability.
A lightweight yet nourishing treatment oil that controls frizz up to 72 hours. Adds elasticity to brittle hair and increases shine.
This "must have" express styler invites you to embrace your natural texture without fear of frizz, leaving hair more conditioned, manageable, soft and shiny.
Dry Oil Mist
Blowout Butter
Shampoo
Conditioner, 8.5 oz.
Nourishing Oil
Styling Air Dry Balm
Conditioner, 16.5 oz.
Alterna Caviar Omega plus Anti-Frizz Blowout Butter is formulated with a proprietary climate shield complex that controls the level of moisture in the hair in the environment to keep stands smooth and soft—with less frizz for up to 72 hours. Pure caviar extract, rich in omega 3 fatty acids, proteins, minerals, and vitamins A, C, and D help visibly improve the signs of aging hair: manageability, breakage, dryness, and dullness. A nourishing blend of Abyssinian, camellia, and avocado oils help to condition and smooth hair, restoring its strength and luster. Hair is left smooth and bouncy without a greasy residue. This product is suitable for color-treated hair and free of DEA/TEA, petrochemicals, and synthetic color. Formulated WITHOUT: Parabens, Sulfates, Phthalates. Inspired by the Science of Skincare for Hair, Caviar Anti-Aging is the first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Naturally luxurious and rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer to its optimal state—the key to healthier, younger-looking hair.
We create innovative haircare and styling products inspired by skincare science and formulated with pure and effective ingredients, designed to deliver performance without compromise for an exceptionally luxurious experience
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