In 1989, Annie Withey co-founded Annie’s and started making natural macaroni and cheese. She wanted to show that a successful business could be socially responsible. The values that Annie started with still guide our company every day.
We are on a mission to make Organic for Everybunny. When you eat organic food, you are caring not only for your family’s health and wellness, but that of the planet and everybody on it. Together, we are making an impact.
Supporting the health of people and the planet begins with sourcing ingredients from organic and sustainable farms. The health of each is connected to the health of all. We’re all in this together.
We choose ingredients that are not only delicious, but also have a positive impact on farmers, communities, animals, the environment, and you.
Annie's Homegrown is a good company with good people that makes good food and does good stuff. From the beginning, Annie impressed upon us the necessity of operating responsibly by giving back to the community. Because if you don't take care of the folks who are taking care of you, everything gets ugly. And anyone who thinks an ugly planet is a healthy planet is a wackadoo. Annie's motto: Eat Responsibly. Act Responsibly.
Annie's Homegrown has stayed committed to its goals even as the company has expanded. With distribution in all 50 states, it's become the second-largest brand of macaroni and cheese in the U.S. And in their own words: "We know we're the first most delicious."
History of Annie's Homegrown
After creating Smartfood in 1982, one of the fastest-selling snack food products in U.S. history, Annie Withey co-founded Annie's Homegrown in 1989 with the idea of making a great-tasting, all-natural macaroni and cheese. In the end, though, she did a lot more than that.
In 1998, Annie's Homegrown was the first to develop and introduce three amazing kinds of organic macaroni and cheese. At the end of 2001, Annie's introduced a line of certified organic pasta, dressed up in a lovely bright purple box. And in 2005, Annie's introduced three flavors of Deluxe Mac and Cheese, four awesome flavors of organic crackers that they call Cheddar Bunnies, and three flavors of graham crackers called Bunny Grahams, made with organic ingredients.
Annie continues to be the inspirational leader of Annie's. She works from her home in Connecticut, answering some consumer letters and providing input on new product and marketing ideas. She remains the company's corporate conscience.
In the mood for something creamy, dreamy and oh-so cheesy? Choose Annie's Shells and Real Aged Cheddar Macaroni and Cheese with real cheese flavor that's impossible to resist. Plus, this organic pasta and cheese meal is made with 11 grams of protein per serving and crafted with a whole lot of care! It's the perfect comfort food to eat now, later or whenever.
Annie's Shells & Real Aged Wisconsin Cheddar is a natural alternative to all those chemically orange colored cheeses out there. Annie's has taken its original Shells & White Cheddar and added a little color to it naturally, with a plant extract called annatto. Annie's Cheddar Macaroni & cheese is a great alternative for kids who need to have that "orange" cheese on their macaroni and for parents who want to eat a natural, healthily alternative to chemically enhanced macaroni and cheese.
Annato is a natural plant extract that has been popular in tropical American cultures for generations. The annatto tree grows 20 or 30 feet in height, and when its seeds are stirred in water, they produce orange annatto dye, also called achiote, used to color foods such as cheese, butter and mustard. Many cultures use achiote oils and pastes, with their mild flavor and intense color, on meat, fish, and rice. By choosing annatto coloring in its delicious aged Wisconsin cheddar, Annie's offers you the same great taste, no harsh chemicals, and a little more color in your life.
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