Easily re-bond, rebuild and seal the hair cuticle for up to 10 washes. Clinically proven to reduce breakage and split ends by up to 99%, thanks to our exclusive Caviar Bond Enforcing Technology. Best for weak or damaged hair.
Transformational haircare with healthy, sensorial rituals and clean, skincare inspired formulas that elevate everyday moments into self-care experiences that instantly transform hair and delight the senses. Alterna is an essential ritual for people who value self-care and freedom of expression.
Indulging in me-time, and treating yourself to sensorial textures & aromas, inspired by skincare
Luxurious ingredients and formulated without parabens, SLS/SLES sulfates and synthetic color
Products are tested and proven by demanding experts, hairdressers who use them everyday in salons
Transforming hair after just one use with proven formulas and pure ingredients
Because healthy hair is beautiful hair
This conditioning spray helps repair and seal hair surface while providing protection from heat damage up to 450°F. Works to prevent breakage, splitting and frizz for soft, manageable hair.
A reparative conditioner with Caviar Bond Enforcing Technology. Builds and strengthens damaged hair, and conditions and protects against future damage.
A restoring shampoo with Caviar Bond Enforcing Technology. Gently cleanses, strengthens, rebuilds, and protects damaged hair.
A triple-action, triple-use concentrate that instantly (1) repairs, (2) protects and (3) seals damaged hair strands and split ends in one step.
A deep repair masque that nourishes, strengthens, improves manageability, and rebuilds damaged hair, to leave it soft, shiny, and restored.
A reparative overnight treatment that fights the signs of aging hair while you sleep. Our formula absorbs instantly, and won’t leave residue on pillows or sheets.
Heat Protection Spray
Conditioner
Shampoo
3-in-1 Sealing Serum
Masque
Leave-in Overnight Serum
Leave-in Protein Cream
Alterna Caviar Anti-Aging Restructuring Bond Repair 3-in-1 Sealing Serum is designed to be a proactive and a reactive powerhouse for damaged and aging hair. The triple-action concentrated formula consists of a biomimetic amino acid/lipid blend that imitates those naturally found in hair to help repair, protect, and seal strands at their core. Formulated with caviar bond enforcing technology, this serum intuitively targets and seals cracks and fissures in the hair surface to help transform hair. This product is clinically proven to significantly smooth hair, while reducing breakage and split ends up to 99 percent. This product is suitable for color-treated hair and free of added SLS/SLES, DEA/TEA, and synthetic color. Formulated without: Sulfates. Inspired by the Science of Skincare for Hair, Caviar Anti-Aging is Alterna’s first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. This product is rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer creating healthier, younger-looking hair.
We create innovative haircare and styling products inspired by skincare science and formulated with pure and effective ingredients, designed to deliver performance without compromise for an exceptionally luxurious experience
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