Infuse your moisture-starved locks with outstanding manageability, shine and texture to achieve a youthful and healthy look. With a potent blend of supreme quality and uncompromising performance, Caviar creates luxurious and youthful-looking hair and a lavish, indulgent experience.
Transformational haircare with healthy, sensorial rituals and clean, skincare inspired formulas that elevate everyday moments into self-care experiences that instantly transform hair and delight the senses. Alterna is an essential ritual for people who value self-care and freedom of expression.
Indulging in me-time and treating yourself to sensorial textures and aromas, inspired by skincare
Luxurious ingredients and formulated without parabens, SLS/SLES sulfates and synthetic color
Products are tested and proven by demanding experts, hairdressers who use them everyday in salons
Transforming hair after just one use with proven formulas and pure ingredients
Because healthy hair is beautiful hair
A luxurious cleanser that restores and hydrates dry hair. Replenishes and seals in moisture, adds softness and shine, and protects against factors like physical, chemical, and natural aging.
A lipid-rich conditioner clinically proven to provide moisture, smoothness and manageability. Contains our exclusive Sea Silk that helps seal in moisture for hair that looks and feels healthier.
Treatment provides moisture, shine, smoothness, softness, anti-breakage, heat protection, light hold, UV color protection, manageability & strength. Rich in Omega fatty acids, vitamins, and minerals.
An intensive weekly moisturizing treatment formulated with our signature Caviar Extract and Sea Silk. Ideal for revitalizing and reconstructing over-processed hair to restore hair's moisture balance.
A lightweight leave-in conditioner. Contains Rosehip Seed Oil with a high content of unsaturated and essential fatty acids to absorb moisture, detangle, prime, and restore hair's natural oil balance.
A lightweight surge of hydration that conditions the hair, smooths frizz and provides light definition with high shine.
Shampoo
Conditioner
CC Cream
Masque
Leave-In Conditioner
Conditioning Milk
Leave-in Smoothing Gelee
The Alterna CAVIAR Anti-Aging Replenishing Moisture Shampoo is formulated with pure caviar extract—rich in omega 3 fatty acids, proteins, minerals, and vitamins A, C, and D—to visibly improve the signs of aging hair in as little as one use. A proprietary blend of Sea Silk and an Age Control Complex help target the physical, environmental, and natural signs of aging and stress that can cause hair to look older and start to lose moisture, becoming dry, brittle, and more prone to breakage. The lipid-rich formula helps to replenish every strand, sealing in moisture for hair that looks and feels healthier. Formulated WITHOUT Parabens, Sulfates, Phthalates. Inspired by the Science of Skincare for Hair, Caviar Anti-Aging is the first comprehensive line of hair care products that address intrinsic (natural aging process), chemical,and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. It is naturally luxurious and rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer to its optimal state—the key to healthier, younger-looking hair. Suitable for color-treated hair, this product is free of DEA/TEA, petrochemicals, and synthetic color. Based on an outside consumer study with CAVIAR Anti-Aging Replenishing Moisture Shampoo and Conditioner vs. untreated hair, results after 1 use: 100% of women saw a notable improvements in shine, texture, softness, and manageability. Perfect for straight, wavy, curly, coiled and tightly coiled hair.Avoid eye contact.
We create innovative haircare and styling products inspired by skincare science and formulated with pure and effective ingredients, designed to deliver performance without compromise for an exceptionally luxurious experience
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